Convey your personal brand-what type of designer are you? What are your strengths, skills, passions, and values? Why should someone want to hire or work with you?.Connect with your target audience-hiring managers, employers, and prospective clients.That’s the goal of your graphic design portfolio, too. creating designs which connect with the target audience, accurately convey the brand, and help communicate a certain message. Note the phrase guided tour-a graphic design portfolio should not only showcase the final visuals, but also tell the story of how and why these were created.Īs a graphic designer, you’re well-versed in the art of visual communication, i.e. It’s like a virtual art gallery, allowing prospective employers and clients to take a guided tour of the projects you’ve worked on. What is a graphic design portfolio and why do you need one?Ī graphic design portfolio is a website (or some other form of digital showcase) created by graphic designers to present their best work.
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